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Yahoo is joining the bandwagon of local daily deals. On Tuesday, Yahoo said that it teamed with more than 20 daily deal sites � including Groupon, the best known among them � to make the offers available to Yahoo's millions of users.
The make Yahoo a player in the local online deal phenomenon, which has gained widespread popularity among consumers over the last year. Until now, Yahoo had largely missed out, despite the fact that the company is a major destination for online shopping.
Previously, Yahoo had mostly collected national deals at
How Yahoo will show the offers to consumers is unclear. Matt Idema, vice president for local at Yahoo, said the initiative, Local Offers, was still being tested to determine the best way to showcase it.
Yahoo executives gave the example of presenting the offers on Yahoo's home page based on a user's area and the types of products that are popular where they live. They could also be shown when users sign into their e-mail.
As it is now, Mr. Idema said that consumers had no central place to see discount offers or determine which ones are best. Instead, they must subscribe to multiple sites and monitor their traditional mail for coupons.
"Right now, there are far too many offers and not enough people seeing them," Mr. Idema said.
In addition to Groupon, Yahoo has teamed with Gilt City, Valpak and BloomSpot. Yahoo will share in the revenue with its partners from each purchase made by its users.
