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Social Bookmarking Services And Tools: The Wisdom Of Crowds That Organizes the Web

Social bookmarking has been one of Web 2.0's success stories, tapping into the social dimension of the evolving internet, the power of online collaboration and the wisdom of crowds.The web is vast. Far too vast for anyone to have a hope of negotiating by themselves. When you start to look for information online, very often the first place you turn to are the search engines to bring home web pages that will fit what you're looking for. Search engines, however, are not always the best of even the most efficient way of finding great online content. Anyone that has ever waded through page after page of Google results hoping that they have hit on that elusive keyword can vouch for that. Social bookmarking brings to the equation something that search engines can't compete with - the human touch. Just as the internet has millions of pages, so it also has millions of users, and if even a fraction of those users share the sites they've found interesting, useful or just plain bizarre with each other, there is suddenly a vast resource for anyone searching the web to tap into. Social bookmarking services make this possible, giving users the opportunity to quickly and easily ''tag'' web pages, effectively bookmarking them as they would for themselves, but sharing them through centralized services, and leaving useful annotations and notes for other users to come across. As sites are tagged, over time vast collections of these user generated tags are gathered together, and can then be searched by anyone making use of the social bookmarking services. As an example, should you wish to find some great content on the subject of ''online collaboration'' you could tap this term into a social bookmarking search, and would then be given all of the latest pages tagged under this term by hundreds of thousands of users across the web. You are tapping directly into the web browsing experience of other people, and people more than likely sharing interests with you, rather than relying on a machine to pick out keywords from online fields of text. In this mini-guide to social bookmarking I take a look at what makes social bookmarking a unique and effective way to source information and find sites that are likely to be of interest to you, whether personally or as an independent publisher in your own right. I compare the key services currently out there making social bookmarking something that anyone can leverage in their navigation of the web.

Favorites	Google Bookmarks	Del.icio.us	Digg
Facebook	Furl	StumbleUpon	Yahoo MyWeb
Newsvine	Reddit	Technorati	Live Bookmarks
Yahoo Bookmarks	Twitter	Ask	myAOL
Slashdot	Fark	Simpy	Propeller
RawSugar	Blogmarks	Spurl	LinkaGoGo
Mister Wong	Wink	Backflip	Magnolia
Diigo	Blue Dot	Segnalo	Netvouz
Tailrank	BlinkList	DropJack	Feed Me Links