Zenith Electronics Corporation is focused on the digital future, building on a proud heritage of leadership in entertainment products for the home and professional markets for more than eight decades. Beginning with the advent of radio, the Zenith name has been synonymous with quality and innovation. A pioneer in electronics technology, Zenith has invented countless industry-leading developments, including the first wireless TV remote controls, the first portable and push-button radios, and the first HDTV system using digital technology.
Although Zenith's experience in digital HDTV technology had prepared it for leadership in the digital age, the company needed a global partner with complementary skills to help it compete more effectively. In November 1995, LG Electronics Inc. (LGE), a world leader in consumer electronics, acquired a majority interest in Zenith.
Zenith launched a major brand revitalization program in 1997, updating its famous lightning bolt logo and creating a new marketing campaign designed to introduce the company and its products to a new generation of consumers. In 1998, Zenith was recognized as the top consumer electronics brand in a massive customer satisfaction survey in Fortune magazine.
In 1999, Zenith completed a broad financial and operational restructuring plan designed to return the company to financial health and leverage its brand, distribution and technology strengths. In November 1999, Zenith became a wholly owned subsidiary of LGE.
2000 marked a new beginning for Zenith as the company began to reposition its famous brand and build on its technology and distribution strengths and those of its parent company. In 2001, Zenith launched its first major national advertising campaign in 15 years and a new marketing theme: "Digitize the Experience." The dramatically different advertising campaign spotlighted Zenith's state-of-the-art digital technology, appealing to a young, affluent audience of trend initiators.
Building on its 2001 transformation into a digital leader, Zenith is making a bold statement with a comprehensive family of digital television products. With the industry's most aggressive approach to digital television, Zenith's 2002 product line comprises more than 75 percent digital productsóreflecting the powerful combination of the company's long-time leadership in HDTV and LGE's display technology strengths.
Today, building on more than eight decades of innovation, quality and industry leadership, Zenith is a strong competitor, committed to leadership in the digital technologies of tomorrow.