Our company made the decision several years ago to focus our energy and investments on being a leader in supplying technology to the gaming industry. The recent name change to Bally Technologies, Inc. is a reflection of the progress we have made toward that goal and an extension of our long-term strategic plan,” said Richard Haddrill, CEO of Bally Technologies. “The signature Bally script logo is known worldwide and represents the long-standing value of the Bally name in the gaming industry. Given our enhanced commitment to research and development, the Bally Technologies, Inc. name also more accurately reflects our corporate identity as a true technology provider.”
From technological milestones such as the first slot machine featuring a “bottomless hopper” and the first fully electronic reel-spinning slot to the world’s first electronic slot management system – SDS® – Bally Technologies continues this path of innovation with a number of groundbreaking new reel-spinning, video-slot and systems products.