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Call Center Services » Call Center Technology » Automatic Call Distribution (ACD)

ACD (Automated Call Distribution)






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The Approach
ACD facilitates controlling the distribution of telephone calls coming into the department. ACD systems are call routing utilities for incoming calls and can be even used to route calls originated by the predictive dialer to the next available agent. The staff log in/out of the ACD system as they are available, and the system answers the calls and distributes them. When staff are unavailable, the ACD systems holds a call in queue and then forwards it to the first available staff member.

Automatic call distribution is ideal for areas where multiple staff answers a high volume of calls e.g.
  • Help desk
  • Appointment scheduling
  • Message taking
Properly managing calls can be key in providing excellent customer service, and the ACD systems provides the tools needed to optimally manage incoming calls. Some of the tools an ACD systems offers are:

• Call Type Priority
The organization can customize the way its staff answers calls using several variables, including the caller’s location (on-campus or off-campus, local or long distance) or the purpose of the call (help assistance, appointment scheduling).

• Customizable Queue
The organization can record Custom Announcements that callers hear when their call is answered or while they are waiting in the queue. It can also add the Music on Hold feature.

• Training Supervision
Supervisors can monitor calls to support employees and evaluate performance.

• Call Metrics
The system can capture call statistics (e.g., call volume, length of calls, time in queue, etc.) on a scheduled or an ad hoc basis, allowing to further manage the staffing and call flow.

Almost any business can benefit from an ACD systems but they are particularly useful to customer service centers, inbound service bureaus (that may be handling infomercials or direct marketing campaigns) and government agencies.

Features of Automatic Call Distribution
  • Unlimited number of agent groups
  • Toll Free phone service
  • Intelligent skill based call routing
  • Route calls to remote agents
  • Prioritized call routing
  • DNIS assignment of agent groups
  • Custom messages for each DNIS
  • Call queuing and call routing
  • Web call backs
  • Multimedia support (email, chat, inbound, outbound calls)
  • Alarms for callers in queue
  • Call-back message support
  • Customizable agent screens
  • Reporting
  • Graphical, numerical , and historical reports
  • Daily Summary by Hour by Agent
  • Campaign ACD system statistics
  • Agent Calls Taken
  • Automatic Call Distributor calls in queue
  • Real-time agent status, including current call state, number of calls taken
  • Time and skills-based call routing
  • Abandoned caller ID information available
  • Ad hoc available for complex reporting
  • Export data to report writers (e.g. Crystal Reports)
  • Export data to spread sheets (e.g. Excel)
  • Route calls to remote agents with management and reporting
  • Phone Activity Monitor (PAM)


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