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By early 2000, the entire software industry was beginning to feel the pressures of increased competition and the accelerating pace of innovation. At the same time, perceptions of India were changing as its technology labor market matured and multiple accomplishments began to accumulate. Increasingly, the world began to view India as a promising center for product development.
Adobe shared that view and on the heels of our own success in India, we focused on building the infrastructure required to support a large and rapidly growing organization. At the same time, we began to cultivate a capable middle management. As we grew and began making larger investments into research and development, the transition from piece-meal work to product development occurred almost organically. By 2001, our Indian team had taken on full development of product lines such as Adobe Pagemaker, a move that further increased the team's responsibilities and validated the importance of the Indian operations to Adobe's global innovation engine.